6/13/12 Best Practices in Startup Product Management with Dan Olsen, Startup Product Talks SF

#PL12 Pipeline12: Innovative Product Development

April 4: Understanding the Various Disciplines in Product Management

Product Managing the Global Product Management Talk

I'm excited to report that after 5 weeks in existence, the Global Product Management Talk on twitter is gaining traction in the product management community with thought leaders sharing their expertise as speakers with  product managers contributing insights in a very quick hour of tweeting discussion. 

My greatest appreciation for the collaborative efforts of my co-host, Adrienne Tan and the entire team of brainmates, Australia and to the speakers who didn't hesitate to jump in: Steven Haines of Sequent Learning, Scott Sehlhorst of Tyner Blain, Jim Holland and Saeed Khan of Onproductmanagement.net, and Roger Cauvin.  

To date, we have discussed 

Best In Class Product Management

Establishing Market Authority

Innovation is Just Good Product Management

Building a PM Organization

Market Insights

Each week following the event, I post a transcript of the twitter discussion and a twitter list of participants, Adrienne provides a summary of the cogent tweets, while the speakers and other participants post blogs in response to the issues raised.  All the content is captured on the site I maintain at http://bit.ly/htNQju, including background knowledge about the speakers and their suggested links.

From a product point of view, ProdMgmtTalk has a 7 day launch cycle; all of the product marketing elements required for a product launch are repeated weekly. I intend to detail those behind the scene actions in future postings about startup product marketing and creating virtual knowledge communities.

Further context: as an early adopter, I am always trying out new tools to understand user experience, provide feedback from the market, and test the competitive space.  To this end, I have been researching tools for virtual events and discussions.  Disclaimer: I loved Googlewave and have managed online developer communities and mentor offline local communities around various issues, thus my introduction of another tool, Tanglerlive into the mix.

As founder and product manager of the ProdMgmtTalk, I'm posting my notes on lessons learned from last week's #ProdMgmtTalk followed by feedback from Saeed Khan and Scott Sehlhorst.  

What worked:

Excellent discussion around building PM organization and related issues

Increased participation: New and returning participants (statistics will follow)

Increased comfort with twitter hashtag and discussion format

Increased desire to join live discussion on Skype

What didn't work:

----Technical difficulties; Skype, Tanglerlive, Twitter

----Distraction; too many things going on dissipates focus of conversation 

----Conflicting agendas; 

enhance ongoing community discussion vs. support specific twitter talk

Technical Difficulties

1. Skype - we have consistently had issues utilizing Skype to conference everyone in at the same time. This week, we had the most people on Skype and the least amount of verbal conversation.  Previously, Skype has served to increase our enjoyment of the event, enable deeper conversation amongst the speaker and co-hosts, and allow us to collaborate on the focus and progress of the twitter discussion.  

The ideal usage of Skype is to meet and orient the speaker prior to the event, support their efforts during the event, and debrief following the discussion. 

Going forward

--schedule a 3-way conversation prior to the event to better serve the speaker and customize the experience appropriately 

--rethink how many people can or should be on Skype 

--separately consider other opportunities for live conference product management discussions, i.e. webinars

2. Tanglerlive

I have been testing different tools to support the discussion, seeking to extend limitations of twitter and enable depth of conversation

However,

--Red Light! Even PMs need time to master a new tool prior to an event!

--Danger implementing a new tool live without practice sessions & scaling guarantees

--Continue to assess

3. Twitter

We can expect twitter difficulties consisting of overload, tweets not showing up from different tools (tweetdeck), twitter tools slowing down the stream or dropping tweets. 

4. Distraction - too many avenues to simultaneous communication dissipates the focus - trying to Skype, Tangler, Tweet, and for me attempting to manage, monitor, orient, welcome, watch time & contribute to the discussion on 2 fronts, 2 handles and 3 tools....

--result was missed opportunity to engage with speaker & focus of conversation

Going forward

--less is more/back to basics - master the art of twitter talk! i.e., stay within limitations of twitter for the event

5. Agendas - 

Granted, the twitter talk is one element of a bigger goal: 

to raise visibility of product management as a profession, promote product management experts, provide a forum for ongoing discussions

Recognize that the Global Product Management Talk on Twitter is a weekly product event launch, requiring on-going marketing actions of promotion & outreach, speaker attention, content curation & publication

Suggestion:

-During event, the Twitter discussion & speaker content is the focus - anything distracting from that focus should be shelved to another time

-Same with Skype - reassess if it supports or hinders the focus 

-Tanglerlive can be open on the website to capture conversation before & after the event, however not yet tool of choice, to be reconsidered 

From Saeed:

Thanks for the detailed response. Please feel free to include my comments. I pretty much agree with everything you wrote below.

I think the openness of Twitter -- even with it's flaws -- for this kind of discussion outweighs other means for the discussion. e.g. even if TanglerLive worked properly, it's a closed system. The fact that Tangler has a Tweet capability for messages says something doesn't it? i.e. if evangelism is one of the goals for these talks, then the more open it is, the better.

The limits of Twitter messages is both a boon and a hinderance. It forces people to make their point quickly. I tend to get long winded if given the opportunity :-) and I did notice my messages were much shorter (out of necessity) on Twitter vs. Tangler. That's not a bad thing.

It can be hard to track the flow of the conv on Twitter, because you're not guaranteed to see all the message. I did not see any of Jim Holland's messages. I was just using a browser and not a dedicated twitter client. And even across clients there are issues.

At least one person should be commissioned to retweet key messages, particularly when people (like Jim) are not visible in the main stream.

One suggestion I'd make is to promote the talks on Twitter via other hashtags.  #innovation is a great one. Very active and full of people with similar mindset.

I like the Skype (voice) option for speaker orientation. That's a great back channel to keep things coordinated and flowing over the Twitter chat. I wasn't following the skype chat at all during the hour.

Again, thanks for the opportunity and I'd love to do it again if you need someone for another talk.

Saeed

From Scott:

staying on twitter might be best for now, although I think an interesting move might be to go audio-primary, with a moderator working twitter as the 'back channel' to keep engagement up.  but not sure how to do that without losing the high audience participation.  still thinking...

Thank you, Saeed and Scott for your feedback and continued participation to extend the value and reach of the Global Product Management Talks on twitter!

Google Hotpot, Google Places, And A QR Codes Contest

Guest posting: 
Written by Matt Storms on January 17, 2011 

You might be asking to yourself why is this guy talking about three totally different things like Google 

Places, QR codes, and Google Hotpot. The reason I am talking about this is because I am excited about technology. I can go out with my wife with no destination for the day and if we, say, get hungry then I don’t have to go to the usual fast food joint. I can use Google Hotpot to find the restaurant and when I get there if they have a QR code I can use it to check out the menu without stepping inside and feeling pressured to eat there. As an individual and as a business this opens up marketing that is very easy to a whole new segment of the world.

Google just released a new iPhone app called Google Places that is great for finding businesses near your business and the ability to rate and review the business. If you have been on Google Hotpot on the web then you will like how seamless the iPhone app is. Android and other smart phone users have the app already installed or they can download it.

Lately I have been looking at QR (Quick Response) codes & Google Places with Google Hotpot for the iPhone. QR codes are starting to take off in the US after they were pioneered in Japan by Toyota subsidiary Denso-Wave in 1994. There is a lot of history, if you want to read the history and how they were invented you can read about Bar code to 2D Code.

50 Million Google Places

A recent YouTube video posted on the Google Hotpot channel by Mat Balezstated that “using our database of over 50 million places our algorithm takes your ratings and recommends places similar to the places you like. So that if you rate one pizza place 5 stars we’ll improve your search results by recommending other pizza places that are similar.”

So now you know a little about both platforms and as you download your QR reader for your smartphone let me tell you why having these things is important as a business. Google Hotpot is a great tool for people and business to rate companies and to see what people are thinking of different companies. As a company you can see what your customers are saying, in this digital world now a review on yelp, twitter, or Google Reviews can help or hurt you.

As a company you set your QR code to take your customers to certain webpages that contain coupons, reviews, specials, anything you set your mind to. This is the twist, that you can actually help your customers that are technology savvy. Many companies are using QR codes to give out discounts and such. Verizon, Entertainment Weekly, Ford and many other companies are using them to drive customers to their website. Some of the movie posters for Iron Man 2 had QR codes that that took people to a mobile site with photos, trailers, and information about the film.

Reaching Out With QR Codes

Businesses that use QR codes can reach out to a more affluent and more spontaneous group of customers. People with more money than sense sometimes but it can be used by all walks of life to build a relationship with the customer that is using this technology. Business is personal and this is another way of reaching out. There are many free QR code generators in the world that you can go to, enter your info and print the code off. You can post it on your front window and go from there.

There are many non-profits and organizations that are using both QR codes and have a Google Places verified account to bring people into their offices. Charities are taking advantage of the tech savvy crowd by adding in the QR code for their website. Cindy Solomon uses a QR code as her avatar on Twitter, she stated “I have been using a qr code for my social media avatar for several months.  Its efficient in directing people to my website by  demonstrating I’m involved w/ mobile technology.  Also, like my interaction with you, it has become a conversation opener for deeper exchanges on twitter, Linkedin and Facebook.”

As you read this you know that we at Boostability are a SEO company but we also do work for small businesses Google places pages to improve their ranking in their local area. We do suggest that marketing to each segment is a great way of getting traffic to your site and to you business place.

Contest

Below you find a few QR codes what we will give to the first person who correctly responds to all 8 QR codes will get a Boostability t-shirt. Now is this nerdy? Yes, but dang it is cool.

YOU HAVE TO LEAVE THE ANSWERS IN THE COMMENT BOX BELOW

*You cannot be a current employee or related to anyone working at Boostability.com.

What is XAuth?

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Note: the acronymns should be capitalized as follows: XAuth, OAuth, OpenID

What is XAuth?

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